FAMA is a leading Ukrainian agency specializing in integrated marketing research and consulting. The company has many years of experience working with brands, companies and organizations, helping them make informed decisions based on in-depth market and consumer behavior analysis.
FAMA has experience in conducting research in the following areas:
- healthcare/pharmaceuticals
- retail
- construction
- private education;
- HoReCa;
- events;
- corporate culture;
- IT.
The agency offers a wide range of services in this area, including:
- concept testing;
- assessment of the consumer’s emotional reaction to certain attributes of a product or service;
- verification of the correctness of brand image reading;
- testing consumer characteristics, packaging design, branding, etc;
- monitoring and evaluation of the perception of product or service quality;
- price research;
- generation and testing of individual elements of the loyalty program;
- testing the strength of the service component (mystery shopping).
The agency also provides organizational research services, including
- talent brand research (identifying the strengths and weaknesses of the company as an employer, highlighting factors for attracting, motivating, retaining employees or controlling the risks of losing them)
- verification of the correctness of the company’s HR-brand reading by its employees and job seekers;
- study of the social and psychological climate;
- analysis of internal organizational interactions and staff engagement;
- assessing job satisfaction and loyalty to the employer.
Brand research, including:
- concept testing;
- brand recognition;
- insights, associations and triggers;
- competitive perception;
- brand image;
- research of brand value and relevance;
- brand archetype research.
It also conducts comprehensive consumer research:
- consumer insights;
- assessment of satisfaction, loyalty, engagement, segmentation of consumers by socio-demographic, psychographic characteristics, lifestyle or other behavioral criteria;
- creation of client portraits.
The agency provides services for researching the effectiveness of marketing communications, in particular
- testing of concepts and advertising materials: creatives, texts, packaging design and branding;
- monitoring the effectiveness of campaigns and attracting target audiences;
- analysis of target segments.
The experts will also help with market research:
- assessing market attractiveness;
- market structure and competitor research.
FAMA is a leading Ukrainian agency specializing in integrated marketing research and consulting. The company has many years of experience working with brands, companies and organizations, helping them make informed decisions based on in-depth market and consumer behavior analysis.
FAMA has experience in conducting research in the following areas:
- healthcare/pharmaceuticals
- retail
- construction
- private education;
- HoReCa;
- events;
- corporate culture;
- IT.
The agency offers a wide range of services in this area, including:
- concept testing;
- assessment of the consumer’s emotional reaction to certain attributes of a product or service;
- verification of the correctness of brand image reading;
- testing consumer characteristics, packaging design, branding, etc;
- monitoring and evaluation of the perception of product or service quality;
- price research;
- generation and testing of individual elements of the loyalty program;
- testing the strength of the service component (mystery shopping).
The agency also provides organizational research services, including
- talent brand research (identifying the strengths and weaknesses of the company as an employer, highlighting factors for attracting, motivating, retaining employees or controlling the risks of losing them)
- verification of the correctness of the company’s HR-brand reading by its employees and job seekers;
- study of the social and psychological climate;
- analysis of internal organizational interactions and staff engagement;
- assessing job satisfaction and loyalty to the employer.
Brand research, including:
- concept testing;
- brand recognition;
- insights, associations and triggers;
- competitive perception;
- brand image;
- research of brand value and relevance;
- brand archetype research.
It also conducts comprehensive consumer research:
- consumer insights;
- assessment of satisfaction, loyalty, engagement, segmentation of consumers by socio-demographic, psychographic characteristics, lifestyle or other behavioral criteria;
- creation of client portraits.
The agency provides services for researching the effectiveness of marketing communications, in particular
- testing of concepts and advertising materials: creatives, texts, packaging design and branding;
- monitoring the effectiveness of campaigns and attracting target audiences;
- analysis of target segments.
The experts will also help with market research:
- assessing market attractiveness;
- market structure and competitor research.
