Kantar is a leading global consulting firm specializing in a wide range of research services. For more than 80 years, the team has been helping brands, media companies, retailers and other organizations build sound strategies based on in-depth analytical research.
Kantar’s key advantage is its comprehensive approach to solving clients’ business problems. The company has specialized divisions that provide expertise in various industries, from FMCG (fast-moving consumer goods) to financial services and healthcare.
Market and consumer behavior research
Our business is based on in-depth analysis of market trends and consumer behavior. A team of highly qualified analysts uses advanced data collection, processing and interpretation techniques to provide clients with verified and up-to-date information.
Kantar’s range of services in this area includes:
- Sales and market share analysis;
- Evaluation of the effectiveness of advertising campaigns;
- Research on consumer preferences and motivation;
- Market segmentation and target audience profiling;
- Testing new products and concepts.
Thanks to its global presence and many years of experience, the company can provide comprehensive solutions tailored to the specifics of each client’s business.
Strategic consulting
In addition to analytical research, the company offers strategic consulting aimed at improving the efficiency of clients’ businesses. The company’s experts help to develop and implement effective marketing strategies, optimize business processes, and adapt to changing market conditions.
Key areas of Kantar’s strategic consulting:
- Development of branding and communication strategies;
- Optimization of retail operations and sales channels;
- Implementation of innovative solutions in media and technology;
- Increasing the effectiveness of marketing campaigns;
- Adapting business models to new market realities.
With a deep understanding of markets and consumer behavior, the agency helps clients make informed strategic decisions that contribute to their long-term success.
Kantar has conducted a large-scale study of patient behavior in the pharmaceutical sector for one of the leading drug manufacturers. The project included:
- Studying the decision-making process of patients;
- Assessment of the impact of advertising and doctor’s recommendations;
- Analysis of barriers to treatment adherence;
- Profiling of different patient segments.
The results of the study helped the client develop effective strategies for interacting with patients and increasing adherence to prescribed medications.
Kantar is a leading global consulting firm specializing in a wide range of research services. For more than 80 years, the team has been helping brands, media companies, retailers and other organizations build sound strategies based on in-depth analytical research.
Kantar’s key advantage is its comprehensive approach to solving clients’ business problems. The company has specialized divisions that provide expertise in various industries, from FMCG (fast-moving consumer goods) to financial services and healthcare.
Market and consumer behavior research
Our business is based on in-depth analysis of market trends and consumer behavior. A team of highly qualified analysts uses advanced data collection, processing and interpretation techniques to provide clients with verified and up-to-date information.
Kantar’s range of services in this area includes:
- Sales and market share analysis;
- Evaluation of the effectiveness of advertising campaigns;
- Research on consumer preferences and motivation;
- Market segmentation and target audience profiling;
- Testing new products and concepts.
Thanks to its global presence and many years of experience, the company can provide comprehensive solutions tailored to the specifics of each client’s business.
Strategic consulting
In addition to analytical research, the company offers strategic consulting aimed at improving the efficiency of clients’ businesses. The company’s experts help to develop and implement effective marketing strategies, optimize business processes, and adapt to changing market conditions.
Key areas of Kantar’s strategic consulting:
- Development of branding and communication strategies;
- Optimization of retail operations and sales channels;
- Implementation of innovative solutions in media and technology;
- Increasing the effectiveness of marketing campaigns;
- Adapting business models to new market realities.
With a deep understanding of markets and consumer behavior, the agency helps clients make informed strategic decisions that contribute to their long-term success.
Kantar has conducted a large-scale study of patient behavior in the pharmaceutical sector for one of the leading drug manufacturers. The project included:
- Studying the decision-making process of patients;
- Assessment of the impact of advertising and doctor’s recommendations;
- Analysis of barriers to treatment adherence;
- Profiling of different patient segments.
The results of the study helped the client develop effective strategies for interacting with patients and increasing adherence to prescribed medications.
